Bike Walk Twin Cities Communications Campaign
Minneapolis is known as one of the most bicycle-friendly cities in the nation - but there is still a lot more to do to invite new users from all Twin Cities communities to the system.
As part of the rollout of new bicycle infrastructure projects in locations throughout the Twin Cities, Transit for Livable Communities and Bike Walk Twin Cities funded a communications and marketing project to engage and invite new users to these facilities.
A special emphasis of this project was reaching out to and connecting with communities across all income levels and ethnic and cultural groups, and employing effective, culturally-specific messages that encouraged use of active transportation.
CDG served as Strategic/Technical Advisor to the Marketing and Communications Team to develop and deliver effective messages that invite new populations to try walking or bicycling as a means of transportation.