Growing the actual use, customs and habits of walking and biking in a community requires a comprehensive approach combining on-the-ground improvements ("infrastructure") with a wide range of supportive social, educational and safety campaigns (non-infrastructure or “programs” measures).
The "6Es" is the name given to a useful framework that can be used to organize such a comprehensive set of initiatives. Each of the six Es corresponds with one of the areas where work and energy must be directed for the plan's overall success: